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Hello, I'm Alex.
Nice to meet you!

I'm a UX/UI Designer based in Pitesti, Romania. Currently working at Endavacrafting intuitive experiences and practical user interfaces for clients in the London, UK insurance market.

When I'm not designing, I enjoy spending time with my family, going for walks, eating good food, playing video games (love the "Horizon" series), or hunting for a captivating TV Show (currently hooked on "The Bear").

ux ui designer
Recent Projects
Insurance Trading Platform

Worked with brokers and underwriters to improve the user experience and simplify the user interface.​​

  • conducted 14 usability reviews to document pain points and frustrations.

  • designed wireframes & high-fidelity concepts.

  • designed proof of concept prototypes.

  • conducted usability tests with the same participants for validation.

insurance trading
War Risk Insurance Platform

Worked with brokers, product owners and business analysts to redesign the UX/UI for a breach of warranty declaration submission application:

  • conducted a heuristic analysis of the legacy application to document and prioritise key usability issues needed for improvement.

  • designed IA and refined with stakeholders.

  • designed high fidelity prototypes for dev hand-off.

marine risk
CareerFoundry UX Immersion

Worked on a project within CareerFoundry's UX design training course to create a better gaming experience:

  • conducted research in the gaming market to understand user needs and goals.​

  • journey mapping to highlight how the potential solution would support those needs.

  • designed a POC which was tested with gamers.

ux immersion
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